Men and women view financial matters from different perspectives, and those differences can have a powerful and meaningful impact on how you prospect for new clients and retain satisfied advocates.
Despite being more educated and financially empowered than any past generation, many women are still insecure when it comes to investments, retirement planning and their financial future. Women, even more so than men, value guidance and are looking for a trusted financial advisor to help them navigate through retirement years.
March is National Women's History Month, which means there is no better time to start incorporating a marketing campaign geared toward empowering women.
Why does marketing to women work so well?
-According to the IRS, HALF of all individuals with at least 500k in investable assets are women
-Senior women age 50 and older control more than 3/4 of the nation's financial wealth
-95% of women contribute to financial decisions and 50% are looking for assitance from a trusted advisor
-Women are TWICE as likely as men to look for safety and guarantees
-69% of women preferred index annuities with lifetime income guarantees rather than potential for higher earnings...the exact opposite of men!
Doesn't it make sense to start directing your marketing at the group of people that most values the very thing you provide...safety, guarantees, peace of mind.
The newest addition to our suite of sales systems is the "Empowering Women" campaign. Complete marketing, education, sales tools and mentor ship available. To get started, simply email me at dleonard@gradientfg.com.
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